About us
We help founders find truth before they build
My Business1 is a structured customer-discovery and pre-MVP validation service. We guide early-stage founders and innovation teams through identifying a paying customer, validating an urgent problem, and testing a minimal offer — before substantial product development begins.
Our story
We started My Business1 because we watched too many teams build products nobody asked for. Smart people, good intentions, months of engineering — and then silence from the market. The problem was never the technology. It was the sequence: build first, ask questions later.
We designed a different approach. Instead of jumping to code, we start with conversations. Instead of guessing pricing, we test willingness to pay. Instead of building features, we deliver manual services to learn what actually matters. By the time development starts, the team has evidence — not just enthusiasm.
Our programs combine structured discovery interviews, no-code experiments, and integrated demand signals into a focused sprint. Whether you are a solo founder with a napkin sketch or an innovation team exploring a new business line, we meet you where you are and guide you to decisions grounded in observable customer behavior.
What guides us
Our values
These principles shape every interaction — from how we structure programs to how we communicate results.
Grounded in evidence
We separate what was observed from what was inferred. Every recommendation connects to real customer behavior, not assumptions.
Practical by default
We break work into small, executable next steps with clear completion criteria. Templates you can adapt, not plans that gather dust.
Candid about uncertainty
We label confidence levels and untested assumptions plainly. Neutral status language instead of presenting progress as proof.
Encouraging through difficulty
We recognize completed learning — not only positive outcomes. When an experiment doesn't support the idea, we offer a constructive next step.
How we work
Make the next move obvious
Every step in our program answers what to do, why it matters, and what you need to get started. No ambiguous deliverables or open-ended research phases.
Show the reasoning path
We connect observations to decisions so you can revisit how conclusions were formed. Traceability builds confidence in the evidence.
Prefer reversible commitments
We encourage small tests before decisions that create substantial cost or operational complexity. Learn cheaply, then invest with confidence.
Support reflection
Our programs include deliberate points for reviewing results, updating assumptions, and choosing what to test next. Learning is the product.
Start your validation journey
Talk to us about your idea. We will help you design the smallest useful test and guide you through structured discovery.